Fashion illustration is a powerful tool that can be used by brands to advertise this collections. In this assignment I made four illustrations with the experience of flipping through a magazine in mind. I used SHUSHU/TONG's AW 2024 collection in my ad, and took inspiration from Marina Son's illustration style.
I played with collage aspects in photoshop, and created fabric textures on the garments by scanning swatches at a high resolution and enlarging them digitally.
SHUSHU/TONG discusses this collection with vogue as a reflection of how women are taking back their creative expression through fashion when they enter adulthood. I wanted to reflect this sentiment by putting my croquis into a vague office setting, and illustrate them interacting with each other. I didn't want them to just be bodies for clothes to be seen on, but as a way to show the narrative of the collection.
